Human Resource Professionals
Corporate Wellness Coach "I" (8 hours online)
Corporate Wellness Coach "II"(+8 hours online)
Chief Wellness Officer (CWO) Certification*(+8 hours online)
* co-sponsored by
Manage Healthcare Costs & Improve Productivity…in the Workplace!
The Facts
• $3 trillion spent on health care in America in 2010
• 90% paid by employers in Corporate America
• 75% spent to treat conditions that are lifestyle issues...reversible & preventable!
The Problem
“Absenteeism, disability and other health-related matters are costing the average participating organization millions of dollars each year in benefit payouts and lost productivity. While a growing number of organizations realize the connection between employee health and productivity, few understand the link between their HR and management practices and the health of their employees.”
Source: www.WatsonWyatt.com
The Core Issue & Challenge for Employers
"Changing the behavior of people isn't just the biggest challenge in health care. It's the most important challenge for businesses trying to compete in a turbulent world, says John Kotter, a Harvard Business School professor who has studied dozens of organizations in the midst of upheaval: “The central issue is never strategy, structure, culture, or systems. The core of the matter is always about changing the behavior of people.”
Excerpt from “Change or Die” by Alan Deutschman
Fast Company: Issue 94 / May 2005 / Page 53
The Challenge for Human Resource Professionals
"Under the new healthcare reform initiative and the current business economic climate, your opportunity lies in increasing your value to the companies that you serve. Those who take the initiative to make the paradigm shift from merely "administrating benefits" to becoming "wellness change agents" will benefit professionally from this repositioning."
Dr. Stephen Bizal, D.C., Founder
www.WellnessCoachingInstitute.com
“Health & wellness programs can help you increase your revenue by 20%.”
Source: Watson Wyatt Worldwide study,
Health and Productivity-Drives Organizational Effectiveness, 2007/2008
Staying@Work Report (October 25, 2007)
The Benefits
Wellness coaching certification programs are designed to help you, the human resource specialist - the foot-soldiers with the responsibilty for rolling-out effective corporate wellness initiatives, and company owners create the "Wellness Culture" necessary to implement effective employee health and wellness strategies that:
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Improve employee health & morale
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Increase employee productivity
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Bend the health insurance cost curve - direct & indirect - for the companies you serve
"ROI of $15 for every healthcare dollar spent.”
Source: L.S. Chapman. Meta-evaluation of worksite health promotion economic return studies:
2005 update. The Art of Health Promotion (July/August 2005): 11.
You Will Learn
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The hidden factors behind why Corporate America struggles with unhealthy employees.
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The "what "& "why" that corporate leaders don't know about their employees' health...that is financially killing corporate profits.
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How to create the "blueprint" for a successful corporate wellness program.
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Employee health-risk assessment tools & what to do with the information once you have it.
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How to create an organization of healthy employees.
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How to lower employee absenteeism.
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How to increase employee job satisfaction.
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Successful employee behavior change techniques.
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Successful employee wellness education programs.
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Wellness strategy #1: the most cost-effective stress management programs for the workplace
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Wellness strategy #2: cost effective workplace fitness...why you don't need a gym.
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Wellness strategy #3: creating successful weight loss support systems
Course Outline: Corporate Wellness Coach "I" & "II" and "CWO" Certifications
- The following 3 courses are designed to be taken in sequential order. "Corporate Wellness Coach" certificates will be provided for the successful completion of each course
- The successful completion of all 3 courses (3 courses x 8 hours/course = 24 total hours) is required to receive the Chief Wellness Officer "CWO" certification
Corporate Wellness Coach "I" Certification (8 hours online)
Module 1: Introduction...A Blueprint for Corporate Wellness! (1 hr)
Module 2: Employee Health Issues...Case Studies from the Field (1 hr)
Module 3: Assessing Corporate Health & Wellness Needs (2 hrs)
Module 4: The "Why" & "How To" of Corporate Wellness (2 hrs)
Module 5: How to "Sell" Wellness to Employers (2 hrs)
Corporate Wellness Coach "II" Certification (+8 hours online)
(Prerequisite: Successful completion of Corporate Wellness Coach "I" certification course)
Module 6: Why Employers Don't Get the Wellness Approach (2 hrs)
Module 7: Employee Health Issues...Case Studies from the Field! (2 hrs)
Module 8 & 9: Designing Effective Employee Health & Wellness Education 1 & 2 (2 hrs)
Module 10: Designing Successful Employee Health Promotions (2 hrs)
Chief Wellness Officer "CWO" Certification (+8 hours online)
(Prerequisite: Successful completion of Corporate Wellness Coach "I" & "II" certification courses)
Module 11: Creating a Corporate "Wellness Culture"...from the Top-Down (2 hrs)
Module 12: Wellness Technology...Tools & Online Programs (2 hrs)
Module 13: Corporate Wellness Leadership Principles "I" (2 hrs)
Module 14: Corporate Wellness Leadership Principles "II" (2 hrs)